INFORMATION

• 2024.04.17

  New Kodue Hibino Spring 2024 Handkerchief "ROOT" Launched

  The new handkerchief "ROOT" (root) has been on sale since April 1, 2024.
  This handkerchief features various "roots" of plants.
  
  

  The outer fabric is made of gauze, which is also used in large handkerchiefs.
  The lining is a regular handkerchief cotton loan fabric
  
  

  The gauze side contains just the right amount of air to give it a smooth feel and excellent water absorbency and breathability.
  Overall, the handkerchief has a thicker and fluffier feel than the usual two-piece handkerchief.
  
  

  The entire edge is blanket-stitched in the same color as the pattern, creating a luxurious feel and tightening the overall pattern.
  
  

  What is blanket stitch?
  As the name suggests, it is a stitching method often seen on the edges of blankets, and at ROOT, the stitching is done with two threads (two stitches) for a denser, more luxurious finish.
  
  

  Plants have roots.
  Roots are not visible from the ground, but if you look closely, they are very beautiful and
  important parts of a plant.
  They can spread horizontally, move vertically,
  be thick or curved, and so on.
  They absorb various things from the roots and grow into beautiful plants of all kinds.
  Humans and other living things do not have roots, but they are born, grow, and live
  .
  I am sure that each of them has roots that we cannot see.
  I drew this picture with such imagination.
  （Kodue Hibino)
  
  

  The product is also available at our online store as well as at retailers nationwide.
  
  

  

  Product Summary and Standards]
  Standard retail price: 2,200 yen each (tax included)
  Part number: KH24-01
  Available colors: Blue, Red, Yellow
  Size: 48x48cm
  Specifications: 2-ply, blanket stitching
  Composition: 100% cotton (gauze outer, lone inner)
  Country of origin: Japan
  
  

  View product details page

• 2020.06.18

  Pop-up store by 3 artists at "Ashinoko Terrace" in Hakone until 8/31

  Ashinoko Terrace, which reopened on June 1, is currently holding a joint pop-up store featuring three of our artists (Kodue Hibino, MiW Morita, and Marianne Halberg).

  Lifestyle goods from each artist will be gathered in the event gallery.

  Many visitors to the museum store and the adjacent Italian restaurant also stop by the gallery to purchase their favorite items.

  The pop-up store will be open until the end of August.

  More details on the blog.

  

  

  

• 2020.06.10

  Besteffort B2B ONLINE", a purchasing site for stores, is launched.

  Besteffort Corporation is pleased to announce the launch of Besteffort B2B ONLINE, a new website for purchasing designer goods.

   

  Purpose of Establishment

  We currently carry products by Kodue Hibino, Marianne Halberg, and Morita MiW.

  The Kodue Hibino brand has an official brand website that provides information on events and products, but there were no tools for stores to communicate information about other brands.

  In addition, with regard to new transactions, in the case of Hibino's, we were contacted through the brand's website, but for other brands, there was not even a contact point for inquiries.

  The purchasing site was launched to solve these problems.

  On this site, we will not only introduce the products of the three artists, but also provide the following services

  New product information
  ・Event information
  ・Download catalogs and leaflets
  ・Blogs provide detailed and useful information
  ・Inquiries

   

  If you are already doing business with us, please make use of this site to obtain the latest information and useful tips.

  For stores that are considering purchasing new products, almost all products are listed with images and articles, so please use this site as a reference for product selection and as a source of catalogs and leaflets.

  For new transactions, please feel free to ask us via the inquiry form. In principle, we will contact you back within one business day.

   

  Benefits of Partnering with us
  Our strengths are communication and speed.

  Since we focus our business on artist brands, we always keep branding (activities to enhance brand power) in mind and spare no time or effort to deeply understand the features of the products created by each brand and to communicate them to our clients.

  As evangelists, we differentiate ourselves from large companies by being close to each store.

  How quickly these activities are carried out depends on the size and culture of the company. The size of our company is at a level that allows for a "small turnaround," and our culture of "get things done quickly" is deeply rooted in our culture.

   

  Time is Money. Time is money.

  We will make our best efforts (best effort) to contribute to the development of each store's business, however small.

   

  June 10, 2020
  Best Effort, Inc.
  Representative Director Mikihiro Kitayama